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- 저자Gerard Cachon,Christian Terwiesch
- 출간일2022-09-27
- 정가53,000원
- 페이지768면 (216*275mm)
- ISBN 9781265075804
- 출판사도서출판 시대가치
Cachon Operations Management 3e is designed for undergraduate students taking an introductory course in Operations Management. This text will share many of the strengths of Matching Supply with Demand: An Introduction to Operations Management. Operations Management by Cachon comprehensively spans the relevant domain of topics, is accessible to a typical undergraduate student (i.e., limited real world business experience), incorporates the latest research and knowledge, and provides thorough peda
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- 저자Paul Krugman , Maurice Obstfeld , Marc Melitz
- 출간일2022-08-24
- 정가51,000원
- 페이지478면 (203*253)
- ISBN9781292417004
- 출판사도서출판 시대가치
For courses in International Finance.A balanced approach to theory and policy applicationsInternational Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international finance theory is followed by detailed coverage of policy applications. With this new 11th Edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Har
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- 저자Madura, Jeff
- 출간일2022-08-01
- 정가53,000원
- 페이지736면 (200*254)
- ISBN9789814915007
- 출판사도서출판 시대가치
Equip your students for success in international finance with the unrivaled depth of theory and practical applications in Madura's INTERNATIONAL FINANCIAL MANAGEMENT, 14E. This best-selling resource builds on the fundamental principles of international corporate finance to provide the most current insights your students need to prosper in today's global business environment. Using a reader-friendly presentation, clear explanations, and a strong corporate perspective, this edition focuses on th
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- 저자John Thill,Courtland Bovee
- 출간일2022-07-01
- 정가53,000원
- 페이지672면 (216*275mm)
- ISBN9781292404806
- 출판사도서출판 시대가치
For undergraduate courses in business communication.Develop business students’ professional communication skillsFollowing in the wake of the digital revolution and the advent ofsocial media, business communication has been hit by yet another revolutionarychange: the rise of intelligent communication technology. In this 13thEdition of Boveé and Thill’s Excellence in BusinessCommunication, the most significant and recent technology-related changesaffecting the business world ar
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- 저자Michael McNamara,George Rejda
- 출간일2022-02-21
- 정가48,000원
- 페이지748면 (204*254mm)
- ISBN9781292349749
- 출판사도서출판 시대가치
For undergraduate courses in risk managementand insurance.Principles and practices: Managing risk withconsumer considerationsRedja’s Principles of RiskManagement and Insurance provides an in-depth examination of majorrisk themes. Using rich and up-to-date content on the basic concepts of riskand insurance, and introductory and advanced topics in traditional andenterprise risk management, the text is relevant to a wide number ofdisciplines in the business realm. Fully updated and revise
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- 저자Walter Nicholson , Christopher Snyder
- 출간일2021-09-16
- 정가59,000원
- 페이지656면 (208*259)
- ISBN9780357133064
- 출판사도서출판 시대가치
Discover an exceptionally clear, concise introduction to microeconomics using an approach that avoids high-level mathematics but still offers meaningful practice with Nicholson/Snyder's INTERMEDIATE MICROECONOMICS AND ITS APPLICATION, 13E. These prestigious authors present the economics of markets using a managerial focus and a variety of approaches, including intuitive illustrations, graphical presentations and some simple algebra. A wealth of relevant applications and current examples demonst
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- 저자Michael H. Moffett,Arthur I. Stonehill,David K. Eiteman
- 출간일2021-02-01
- 정가48,000원
- 페이지608면 (203*254mm)
- ISBN 9781292215211
- 출판사도서출판 시대가치
For undergraduate courses in International Financial Management, International Business Finance, or International Finance.Real-world examples introduce students to global financial management strategyFundamentals of Multinational Finance helps prepare tomorrow’s business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, students are introduced to the fundamental concepts and tools
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- 저자James R. Evans
- 출간일2020-12-29
- 정가50,000원
- 페이지704면 (202*252)
- ISBN9871292339061
- 출판사도서출판 시대가치
A balanced and holistic approach to business analyticsBusiness Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both dex-scriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analyti
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- 저자Marshall B.Romney , Paul John Steinbart , Scott L. Summers , David A. Wood
- 출간일2020-08-12
- 정가50,000원
- 페이지848면 (216*276mm)
- ISBN 9781292353364
- 출판사도서출판 시대가치
Develop your knowledge on the role of AIS in accounting.Accounting Information Systems, 15th edition, combines all the latest updates in AIS, including developments in IT and the design of accounting systems, and how these affect business processes and controls. Delivering the most unprecedented coverage of each major approach to the subject, this book's chapters and materials cover the relevant information to suit your course needs. Learn the role AIS plays in modern accounting and the va
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- 저자Chistopher A.Bartlett , Paul W. Beamish
- 출간일2019-11-01
- 정가50,000원
- 페이지570면 (176*254mm)
- ISBN 9781108436694
- 출판사도서출판 시대가치
Transnational Management offers a uniquely global focus on strategic development, organizational capabilities and management challenges.Transnational Management provides an integrated conceptual x-framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global e
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- 저자Scott B. Smart,Chad J. Zutter
- 출간일2019-09-24
- 정가48,000원
- 페이지704면 (203*254mm)
- ISBN9781292316970
- 출판사도서출판 시대가치
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.For undergraduate investment courses.The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The text
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- 저자S. Tamer Cavusgil,Gary Knight,John Riesenberger
- 출간일2019-09-01
- 정가53,000원
- 페이지576면 (216*276mm)
- ISBN9781292303246
- 출판사도서출판 시대가치
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z their reliance on technology, their drive towards achievement and he
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- 저자Winston , Albright
- 출간일2019-08-01
- 정가48,000원
- 페이지824면 (201*253)
- ISBN9789814834476
- 출판사도서출판 시대가치
Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business finance, marketing, operations management using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather t
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- 저자Gary Dessler
- 출간일2019-08-01
- 정가53,000원
- 페이지720면 (216*276mm)
- ISBN 9781292309125
- 출판사도서출판 시대가치
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.For courses in management.Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers in both human resources and business in general. With
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- 저자David Doane,Lori Seward
- 출간일2019-07-01
- 정가48,000원
- 페이지663면 (213*277mm)
- ISBN9781260547641
- 출판사도서출판 시대가치
The Third Edition of Essential Statistics in Business and Economics was written to meet four distinct x-objectives. x-objective 1: Communicate the Meaning of Variation in a Business Context Variation exists everywhere in the world around us and successful businesses know how to measure variation. This text shows how businesses know how to tell when variation should be responded to and when it should be left alone. x-objective 2: Use Realistic Business Applications The text offers examples, case
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- 저자Nigel Slack,Alistair Brandon-Jones
- 출간일2019-04-25
- 정가50,000원
- 페이지776면 (195*265mm)
- ISBN9781292253961
- 출판사도서출판 시대가치
Were you looking for the book with access to MyLab Operations Management? This product is the book alone and does NOT come with access to the MyLab.Buy Operations Management, 8th edition with MyLab Operations Management access card (ISBN 9781292254036) if you need access to the MyLab as well, and save money on this resource. You will also need a course ID from your instructor to access the MyLab.Operations management is important, exciting, challenging … and everywhere you look!· Important, beca
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- 저자Robert Frank,Ben Bernanke,Kate Antonovics,Ori Heffetz
- 출간일2018-12-01
- 정가48,000원
- 페이지443면 (218*277mm)
- ISBN 9781260098808
- 출판사도서출판 시대가치
Principles of Microeconomics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated through the text.With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:"
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- 저자Robert F. Bruner
- 출간일2018-02-01
- 정가48,000원
- 페이지782면 (185*231mm)
- ISBN9781260083262
- 출판사도서출판 시대가치
Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers understand the impact of the firm on the world around it. These cases also invite students to apply modern information technology to the analysis of managerial decisions. The cases may be taught in many dif
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- 저자Frederic S. Mishkin , Stanley G. Eakins
- 출간일2017-12-04
- 정가55,000원
- 페이지696면 (202*253)
- ISBN9781292215006
- 출판사도서출판 시대가치
Real-world applications help students navigate the shifting financial landscapeFinancial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. Best-selling authors Frederic S. Mishkin and Stanley G. Eakins use core principles to introduce students to topics, then examine these models with real-world scenarios. Empirical applications of themes help students develop essential critical-thinking and problem-solving skills, preparing them
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- 경영학
- Marketing 2e
- 저자C. Shane Hunt , John E. Mello , George D. Deitz
- 출간일2017-11-01
- 정가40,000원
- 페이지600면 (215*274mm)
- ISBN 9781259921742
- 출판사도서출판 시대가치
Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. F
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